The challenge was to design a catalogue for Graff's new Bridal collection of incredible detail, clarity and beauty that will be a piece of bridal customer support material in Graff's global network of boutiques.

A challenging process due to paper and material shortages that would have affected the quality and what the brand stands for, if the wrong decision was made. Involved in the process from ideation to final delivery.  


The outcome is a catalogue that fits Graff's core values through the simplicity, yet luxurious feel showcasing stunning jewellery selection and taking you through the journey of
"your big day".