The challenge was to create a catalogue for Graff's new Butterfly collection that encapsulates the playful and fun attitude of the campaign and still keeping it on brand and translate it into design that represents what it stands for.
I was involved in all stages of the process, from first flat plan, to designing the layout, the cover, to making decisions about the foil, colour, to reviewing the proofs and to final delivery.
The outcome is a catalogue that reflects the craftsmanship, dedication and skill that it took to create the collection itself. The collection’s pieces are shown in detail in this catalogue. A combination of a delicate that still feels luxurious pink foil effect repeated throughout the book, gilt-edged and a custom-made envelope with a pink foil.
︎︎︎ Editorial Design
︎︎︎ Adobe InDesign