GRAFF GIFTING
A still life photoshoot.
The challenge was to produce exceptional, omnichannel, seasonless imagery that can form an Evergreen selection of content for use across Graff.com, digital advertising and social media.
I art-directed the project from ideation to final execution, as I gathered visual references, draw scamps, worked closely with the photographer to style and create the set, passed notes on retouch and final sign off.
The outcome is a series of photographs with a sense of ‘everyday elegance’ and modernity that brings fresh relevance to the jewels and drives their desirability with a younger client.
Photographer: Richard Manning
︎︎︎ Print Design
︎︎︎ Art Direction
︎︎︎ Adobe InDesign
︎︎︎ Adobe Photoshop
I art-directed the project from ideation to final execution, as I gathered visual references, draw scamps, worked closely with the photographer to style and create the set, passed notes on retouch and final sign off.
The outcome is a series of photographs with a sense of ‘everyday elegance’ and modernity that brings fresh relevance to the jewels and drives their desirability with a younger client.
Photographer: Richard Manning
︎︎︎ Print Design
︎︎︎ Art Direction
︎︎︎ Adobe InDesign
︎︎︎ Adobe Photoshop
