The challenge was to produce exceptional, omnichannel, seasonless imagery that can form an Evergreen selection of content for use across Graff.com, digital advertising and social media.

Part of the process from ideation to final execution, as I gathered visual references, draw scamps, styled and created the set, passed notes on retouch and I had the final sign off.

The outcome is a series of photographs with a sense of ‘everyday elegance’ and modernity thatbrings fresh relevance to the jewels and drives their desirability with a younger client.