Join Life Branding           



















The goal of this project is to shape the identity and rebrand of Join Life, by placing it on a market as a sustainable brand. My strategy as a designer in charge of the rebranding is to translate Join Life’s core values, personality and what is stands for, its mission and promise into design that compliments it. My strategy is to represent the femininity and the sustainability of the brand, by keeping its stylish, beautiful attractive side, but taking it even further by portraying all these in a sustainable manner.